Strategic Marketing in Challenging Times

Strategic Marketing in Challenging Times

This programme explores the principal concepts and tools of contemporary marketing strategy, from market segmentation and brand positioning to customer acquisition and market penetration. As participants examine marketing from a value-creation perspective, they will learn to evaluate competitive advantage and the potentials of the unique goods and services that organisations offer.

191,250.00 ₦
191250.0 NGN 191,250.00 ₦
191,250.00 ₦
Last Update 12/10/2020
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