Strategic Marketing in a Recession

Strategic Marketing in a Recession

This programme explores the principal concepts and tools of contemporary marketing strategy, from market segmentation and brand positioning to customer acquisition and market penetration. As participants examine marketing from a value-creation perspective, they will learn to evaluate competitive advantage and the potentials of the unique goods and services that organisations offer.

255,000.00 ₦
255000.0 NGN 255,000.00 ₦
255,000.00 ₦
Last Update 12/10/2020
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